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Save The Children Music Event

Christmas Jumper Jam is bookable as an Airbnb Concert hosted on the Airbnb platform. The gig will be hosted as a Social Impact Experience meaning that Airbnb will waive their service fee and 100% of the proceeds from the ticket sales will go directly to Save the Children to give children here in the UK and across the world hope for a better future.

Tom will be helping to make the world better with a sweater by acoustically performing a select few tracks from his ‘Lighting Matches’ album, all whilst wearing his favourite winter woolly. He will be supported my music artists Elli Ingram and Grace Ackerman.

Guests are strongly encouraged to join Tom on the evening and wear their most novel knits. If you don’t already own a winter woolly, Save the Children will be hosting a pop-up Mary’s Living & Giving Christmas Jumper Day store on the night, which will stock a wide range of festive sweaters.

You can also pick up a jumper ahead of the gig from The Amazon Fashion UK Christmas Jumper Store. For every eligible Christmas Jumper purchased from the Christmas Jumper Store on and, Amazon will donate 20% to Save the Children.

Save the Children and Selfish Mother have also joined forces again for the third year in a row, with a new series of slogan sweatshirts. The range of unisex, organic cotton sweatshirts come in black or red with festive gold slogans: PEACE, LOVE, HOPE AND JOY. They will be priced at £55 with a 50% donation to Save the Children and exclusively available to pre-order from Selfish Mother’s online shop, ‘The FMLY Store’ from 1st November.


This year, Save the Children’s annual Christmas Jumper Day is taking place on Friday 14th December. Flashing, festive knits will be sweeping the nation once again as schools, homes and offices across the country will be ditching their day-to-day dress and donning their daftest, most wonderful woollies for the annual fundraiser.

From knits festooned in jingling bells to jumpers covered in lights, shiny neon tinsel and technicoloured baubles, Save the Children is expecting over 5 million people across the UK to take part in the biggest, silliest Christmas Jumper Day ever. Whether it’s with Christmassy colleagues, sparkly school friends or just you and your merry mates, by sticking on a fabulously festive knit, signing up and donating £2 to Save the Children (£1 if you’re at school) at, you will be helping give children hope for a better future.